Whether through your own marketing efforts or by word-of-mouth from customers, people have certain expectations when they are in partnership with you.
Look at what you say about your business, as well as what others say about your business, to determine what customer expectations are. Knowing what customers expect to get from you will ensure you can meet expectations and keep customers happy.
How does your company live up to expectations?
The best way to foster good relationships with customers is to make sure that your quality of service is everything your customers expect it to be. When prospective customers start working with you, it’s important that their experiences match their expectations.
Make sure your customers’ expectations are met at every customer touch-point, from pre-sale through retention. Every time your business interacts with customers, it is an opportunity to make sure you give them a good experience. Don’t focus on only a few areas of interaction, but look at the quality of service you provide every step of the way.
Can you exceed expectations?
It’s wonderful to meet your customers’ expectations when they work with you. It is good business when your customers know that their business relationship with you will live up to the hype they have heard.
Once you know you can consistently meet expectations, you can take your business relationships to the next level by exceeding current expectations and setting new ones. You know what you can provide to your customers, so offering more will improve your service and strengthen your partnerships.
It’s great when your business has a good reputation that you can build on; however, as important as it is for your customers to speak well of your business, it is even more important that your actions with customers follow through with the hype. Make sure you provide the highest quality of service at every customer touch-point to meet and exceed expectations with customers. Then not only will you provide what your customers are looking for, but you can exceed expectations to strengthen and grow your business.